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Purchasing power of young execs boosts fashion

21 Feb '07
2 min read

As purchasing power of young executives is increasing, they are now spending more on creative and stylish fashion products.

Spending more on fashion accessories has now become status symbol in the society.

This trend has benefited Anya Hindmarch, which has young executives of age from 25 to 35 as its customers.

Company has wide range and price for every young executive and offer products for occasions like birthday, anniversary and corporate events.

Anya Hindmarch has thirty stores across the world, a far cry from its first store on London's Walton Street twelve years ago.

The Anya Hindmarch label now incorporates the classic, chic mainline collection of leather handbags, the humorous Blue Label collection, small leather goods, luggage, shoes and clothes.

In 2001, Anya launched the charity promotion Be a Bag, which allows customers to have their own photographs printed onto a bag. Be A Bag continues to be a huge success and has now raised money for more than twenty charities around the world.

Everything that Anya designs is crafted with great attention to detail. After countless requests and an apprenticeship with the great shoe makers in Venice, Anya launched her shoe collection in 2002.

The Bespoke Ebury was launched to celebrate Anya Hindmarch's tenth anniversary following visits to the Italian tanneries where leather is hand rolled in the time honoured fashion.

Most recently Anya has launched her beach collection comprising beautiful hand embroidered kaftans, sexy bikinis and cute baskets for mothers and daughters.

Anya is a consultant for British Airways and designs their First Class Amenity kit to much acclaim.

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