NEW DELHI:
Month of April is just round the corner and summer of 2007 seems to be packed with big action and new launches with buzzword being "young consumer."
It's good to be young but it's even better to be cool especially in sizzling months of summer.
And for that, Lactose's French Riviera collection in innovative light fabrics, to funky, floral Tees and tank tops from Adidas, the emphasis to remain cool will be high in branded fashion apparel section this summer.
Summer is all set to make waves in organised retail segment.
"Summer 2007 will see new products being launched and jostling for space in big retail outlets. In fact, we will see launch of at least 15 international brands. This summer is also expected to see two to three times growth in mall traffic over last summer, partly because of new malls coming up in all metros," feels Prasenjit Roy, CEO In-Store Consulting Services, marketing company specialising in tracking shopper behaviour in retail space.
Summer this season is going to see the arrival of retail and a number of luxury brands, said Unni Krishnan, Country Manager, Brand Finance, India.
"We'll see a lot more new launches especially in organised retailing," predicts brand consultant Jagdeep Kapoor, Chairman and Managing Director Samsika.
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