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Stephon Marbury & Steve & Barry's expand Starbury Collection
Apr '07
Stephon Marbury's dream to "change the world" by providing high quality, affordable sneakers and clothes to kids and parents became a reality when the NBA star's Starbury Collection hit Steve & Barry's store last August.

Consumers of all ages, community leaders, and media across the country have embraced the Collection -- including Starbury One basketball sneaker that Marbury wears during NBA games -- and sparked what many have called a "Movement" that's revolutionizing the footwear and apparel industries. Leading trade magazine Footwear News named Starbury the "2006 Footwear Launch of the Year."

The line expansion includes the next generation of Marbury's signature shoe, the Starbury II, which he has been wearing during NBA games since March 27. Available in a large variety of color ways, the Starbury II comes in high top and low top versions for men, women, boys, and girls. The Starbury II, together with other new sneakers being introduced as part of the Collection's expansion, marks the first Starbury footwear that includes styles designed especially for women.

The Starbury II found on Steve & Barry's shelves will be identical to those Marbury will wear during NBA games. Incorporating an aggressive and sleek design, the Starbury II carries on the tradition of the Starbury One by providing the same technical features for comfort, stability and durability found in basketball sneakers sold by the nation's top brands, yet with a price tag.

It's believed to be the lowest price for a professional sneaker during the modern era. Improvements made to Marbury's signature shoe include the addition of a full-width shank for stiffness and arch support, and an external EVA heel cup for improved fit and stability.

Like the Starbury One, the Starbury II was designed by leading athletic gear design firm Rocketfish, perhaps best known for providing high performance basketball sneaker concepts to Nike, Reebok, and Converse, Rocketfish worked closely with Marbury and Steve & Barry's to create the Starbury II (and Starbury Team shoe below) to ensure it delivers all the comfort and stability required for professional basketball players and recreational ballers alike.

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Steve & Barry's University Sportswear

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