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Abhi-Ash nuptial offers global cosmetic brands free publicity
30 Apr '07
1 min read
Abhishek-Aishwarya wedding has been the focus of not just media but also international beauty brands who are looking to grab free publicity to promote their products in India.
Such hype has brings back the memory of 1994, when the two Indian starlets, Sushmita Sen and Aishwarya Rai, won international beauty pageants. This major event paved way for global cosmetic companies to enter India and view it as a potential market.
This was the time when demand for cosmetic products sky rocketed and major brands like L'Oreal, Estee Lauder and Chanel, found a sizable market.
Now, this celebrity wedding has prompted several more companies to explore the giant market.
Face Cosmetics, recently, announced its plan to foray into market through a joint venture and also launch series of spas in India. The name of the partner was not disclosed but the company said it had already signed a Memorandum of Understanding (MoU) with this anonymous player.
Though India accounts for less than 10 percent share in the global cosmetic market, experts say, it offers huge growth opportunities and impressive demand for chief brands.
Such hype has brings back the memory of 1994, when the two Indian starlets, Sushmita Sen and Aishwarya Rai, won international beauty pageants. This major event paved way for global cosmetic companies to enter India and view it as a potential market.
This was the time when demand for cosmetic products sky rocketed and major brands like L'Oreal, Estee Lauder and Chanel, found a sizable market.
Now, this celebrity wedding has prompted several more companies to explore the giant market.
Face Cosmetics, recently, announced its plan to foray into market through a joint venture and also launch series of spas in India. The name of the partner was not disclosed but the company said it had already signed a Memorandum of Understanding (MoU) with this anonymous player.
Though India accounts for less than 10 percent share in the global cosmetic market, experts say, it offers huge growth opportunities and impressive demand for chief brands.
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