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Hameedia breaks into smart fabric fashion
May '07
Hameedia, a leader in Sri Lankan men's clothing has introduced another revolution under its premium brand label "Envoy". After wowing the market with one innovation after another, Hameedia now introduces Cool Max, a shirt which keeps the wearer cool in hot and humid atmospheres.

According to "Hameedia", the Envoy Cool Max shirt identifies with the need for a fabric that not only emphasizes the charisma of a man, but also keeps him feeling fresh and cool. The new fabric used for the Envoy Cool Max also offers corporate high-flyers an undeniable edge over their peers, keeping them comfortable even in the hottest of tropical weather.

Managing Director of Hameedia Fouzul Hameed expressed confidence in the Envoy Cool Max being the next big trend in men's fashion and a must-have for all men. "Cool Max is the result of blending cutting edge fabric technology and innovative design cuts to provide a solution to the corporate male who wants to portray an image that commands respect and admiration.Hameedia has consistently been in the forefront of the Sri Lankan men's fashion scene with design and innovation. This has become an essential feature of the brand and the people behind it. Our customers identify with our sense of style and believe in us to lead them in the fashion arena. This is our inspiration to continually innovate and be a fashion leader and a trendsetter", Hameed added.

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