HSN Fall Fashion Week presented by ELLE

14 Aug '07

2 min read

Multichannel retailing giant HSN and fashion powerhouse ELLE magazine have joined forces to debut "HSN Fall Fashion Week Presented by ELLE" August 18 - 24.

The week-long series of trend-driven shows combines ELLE's editorial authority with HSN's newest designers and brands, including Tina Knowles, David Rodriguez, and Scoop NYC, among others.

"I can't think of a better partner to host HSN's Fall Fashion Week than ELLE, one of the foremost fashion authorities," said Mindy Grossman, CEO of IAC Retailing.

"ELLE magazine is the must-read magazine for fashionistas who want to be in the know about the hottest trends from the world's runways, and HSN is thrilled to be able to share ELLE's tremendous knowledge with our millions of viewers."

Each night at 10 p.m. (EDT) ELLE's experts will offer their take on what trends will be hot this fall, followed by great new looks from HSN's portfolio of fashion and accessories stylized and presented by ELLE Senior Fashion Market Editor Joann Pailey and ELLE Senior Writer Maggie Bullock.

Some of the popular trends for fall that will be highlighted include layering, transparent, mod, colors of the season and the recent influence of menswear in women's fashions.

"We are delighted to partner with HSN," said Jack Kliger, President & CEO, Hachette Filipacchi Media U.S, publishers of ELLE.

"As a respected global electronic retailer, HSN draws a large audience of viewers who are interested in fashion. Our editors' mission is to inspire smart, fashionable women to express their personal style in every area of life.

Through HSN, they can bring ELLE's interpretation of the fall trends to a whole new platform, reaching millions of potential subscribers."

HSN and ELLE will provide broad marketing support for the series, including on-air promos, package inserts, and customer emails, as well as advertising in HSN's program guide and upcoming issues of ELLE. HSN customers will receive a special subscription offer for 12 issues of ELLE.

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