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USA : Moissanite takes centre stage in fine jewelry sector
August 27, 2007 |  |
 Worn by millionaires, movie stars and others in the jet-set crowd Moissanite jewelry has taken center stage in the fine jewelry industry.
Unlike easily detectable stones like Cubic Zirconia, these diamond alternatives are now considered first-class products just ask Joseph Schubach Jewelers, creator of a stunning Moissanite necklace and ring set valued at nearly $70,000.
The set, which will be featured in the August edition of the luxury lifestyle magazine Sonoran Spotlight, features a startling 70 carats of cushion-cut Moissanite, a sparkling, high-quality gemstone manufactured by Charles & Colvard that looks, feels and reflects light like a diamond. Complemented by an 18-karat white-gold setting, the piece is simultaneously romantic and eye-catching.
"Diamond alternatives like Moissanite have become more sought-after than ever, and our collection's inclusion in Sonoran Spotlight highlights just how far they've come," says Joseph Schubach, CEO of Joseph Schubach Jewelers.
"A customer spending $70,000 could easily afford to buy natural diamond jewelry. The fact that they're choosing Moissanite instead is a testament to this product's quality and beauty."
There are many reasons discerning jewelry shoppers choose to spend tens of thousands on diamond alternatives instead of natural diamonds, Schubach adds not least of which is the price difference.
"Moissanite typically costs one-tenth the price of a comparable natural diamond," he says. "Many buyers who can afford to spend large sums on luxury goods don't feel comfortable wearing jewelry worth tens of thousands of dollars."
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