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Aiisha unveils unique collection inspired by Nokia 7900 Prism

29 Oct '07

3 min read

Aiisha commented; “This was an incredible opportunity to showcase my Prism line, especially to such a receptive and supportive audience."

"The sheer inventiveness of Nokia's Prism; the design, the colours, the texture and the patterns were an incredible inspiration that fitted with my personal taste and preference of modern and individualist styles that fit with a woman's unique fashion taste. Factors like the geometric lines and contrasting materials on the Prism gave a lot of scope for designing pieces that were modern – almost futuristic, but still elegant.”

Fashion is playing an increasing role within the mobility industry, as consumers require mobile devices that fit into an even greater number of lifestyle needs. Consumers today look to personalized mobile experiences that add value and pleasure to their daily lives, while viewing their devices as an expression of identity.

“The fact a mobile phone has inspired such an incredibly creative fashion collection, highlights the originality in the design of our Nokia devices,” continued Pineda.

“The idea that a designer has been so inspired by a fashionable device that it dictates the style of an entire fashion collection is a precedent. It is exciting that there is an exchange of creativity between the two industries; fashion inspires devices, and devices now inspire fashion. We expect this will be an emerging trend in both the fashion and mobility industries in the future,” Pineda concluded.

Born in Lebanon and residing in Dubai since 1983, Aiisha graduated from the American University in Dubai with a degree in Fashion Design and Marketing in 2002. She was the winner of the 'Young Designer of the Year' award in the 'Bride 2000' by Swarovski.

Aiisha

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