Home / Knowledge / News / Fashion / Sania Mirza - global brand ambassador for adidas
Sania Mirza - global brand ambassador for adidas
24
Dec '07
adidas, the world's leading sports brand, signed a multi-year partnership effective immediately with Indian tennis sensation, Sania Mirza.

Signing Sania, one of the most promising tennis stars and an Asian youth icon, highlights adidas' commitment to being the dominant international tennis brand and the importance of India in the brand's vision. Hartwin Feddersen, Director of Marketing at adidas India was present to welcome Sania into the adidas family.

Speaking in Mumbai, Hartwin Feddersen, Director of Marketing, adidas India said, “Sania Mirza is one of the most recognizable faces of global tennis and is a youth icon amongst young Asians across the world.

This is a big moment for adidas and for Indian sports. Sania Mirza's appeal goes well beyond tennis and the sporting world and it's only natural for us to use her as a global brand ambassador for adidas.

She is a perfect fit for our brand as she personifies the passion, energy and boldness that adidas stands for. We welcome her into the adidas family and look forward to a long association with her.”

Sania's relationship with adidas dates back several years. She was a part of the adidas Aces Junior Tennis Programme as a trail-blazing junior. She won the 2003 Wimbledon Juniors Doubles Title and the 2005 Hyderabad Open Singles Title wearing the 3-Stripes.

Commenting on the partnership with adidas, Sania Mirza said, “I am extremely happy to be part of such a distinguished family of players and brand ambassadors.


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search