adidas, the world's leading sports brand, signed a multi-year partnership effective immediately with Indian tennis sensation, Sania Mirza.
Signing Sania, one of the most promising tennis stars and an Asian youth icon, highlights adidas' commitment to being the dominant international tennis brand and the importance of India in the brand's vision. Hartwin Feddersen, Director of Marketing at adidas India was present to welcome Sania into the adidas family.
Speaking in Mumbai, Hartwin Feddersen, Director of Marketing, adidas India said, “Sania Mirza is one of the most recognizable faces of global tennis and is a youth icon amongst young Asians across the world.
This is a big moment for adidas and for Indian sports. Sania Mirza's appeal goes well beyond tennis and the sporting world and it's only natural for us to use her as a global brand ambassador for adidas.
She is a perfect fit for our brand as she personifies the passion, energy and boldness that adidas stands for. We welcome her into the adidas family and look forward to a long association with her.”
Sania's relationship with adidas dates back several years. She was a part of the adidas Aces Junior Tennis Programme as a trail-blazing junior. She won the 2003 Wimbledon Juniors Doubles Title and the 2005 Hyderabad Open Singles Title wearing the 3-Stripes.
Commenting on the partnership with adidas, Sania Mirza said, “I am extremely happy to be part of such a distinguished family of players and brand ambassadors.
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