Home / Knowledge / News / Fashion / Sania Mirza - global brand ambassador for adidas
Sania Mirza - global brand ambassador for adidas
24
Dec '07
adidas, the world's leading sports brand, signed a multi-year partnership effective immediately with Indian tennis sensation, Sania Mirza.

Signing Sania, one of the most promising tennis stars and an Asian youth icon, highlights adidas' commitment to being the dominant international tennis brand and the importance of India in the brand's vision. Hartwin Feddersen, Director of Marketing at adidas India was present to welcome Sania into the adidas family.

Speaking in Mumbai, Hartwin Feddersen, Director of Marketing, adidas India said, “Sania Mirza is one of the most recognizable faces of global tennis and is a youth icon amongst young Asians across the world.

This is a big moment for adidas and for Indian sports. Sania Mirza's appeal goes well beyond tennis and the sporting world and it's only natural for us to use her as a global brand ambassador for adidas.

She is a perfect fit for our brand as she personifies the passion, energy and boldness that adidas stands for. We welcome her into the adidas family and look forward to a long association with her.”

Sania's relationship with adidas dates back several years. She was a part of the adidas Aces Junior Tennis Programme as a trail-blazing junior. She won the 2003 Wimbledon Juniors Doubles Title and the 2005 Hyderabad Open Singles Title wearing the 3-Stripes.

Commenting on the partnership with adidas, Sania Mirza said, “I am extremely happy to be part of such a distinguished family of players and brand ambassadors.


Must ReadView All

Sanjay K Jain, managing director, TT Ltd

Textiles | On 21st Sep 2017

TT’s Sanjay Jain elected new chairman of CITI

The Confederation of Indian Textile Industry (CITI), the apex body...

Textiles | On 21st Sep 2017

NRF urges US lawmakers to lower corporate tax rates

The National Retail Federation (NRF) has written to the US Senate...

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search