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Style Your Slim Fashion Show in Los Angeles
03
Jan '08
Culminating a year of empowering women to 'find their slim' and supporting the idea that self-esteem should always be in style, Slim-Fast is kicking off the New Year with the Style Your Slim(SM) Fashion Show in Los Angeles, CA, on January 8th. Style Your Slim(SM) will feature 10 weight loss success stories in a runway show wearing designs by Chloe Dao, the season two winner of Project Runway, in a celebration of setting and achieving realistic weight loss goals, and body diversity.

Rachel Hunter, who partnered with Slim-Fast earlier this year to help launch the brand's new "Find Your Slim" campaign, will host the event. Hunter, herself, is a Slim-Fast success story and an advocate for this campaign because of the positive message it sends to women everywhere to find the weight that is right for them.

The fashion show also kicks of a new partnership between Slim-Fast and AOL, the world's leading interactive services provider, to launch a 12-week challenge aimed at inspiring women to find the size that is right for them. Slim-Fast is asking consumers to join Rachel Hunter in the Style Your Slim(SM) Challenge at styleyourslim.com.

By signing up for the challenge to lose up to 24 pounds in 12 weeks, users can obtain personalized meal plans and access to registered dietitians, track their weight loss progress, receive fashion rewards and tips on learning to style their body, and enter into a sweepstakes to win a Red Carpet Fashion Getaway, all free of charge.

A Fashion Show Celebrating Real Women with Real Weight Loss Success

As the diet and award show seasons begin, Slim-Fast is taking a clear stance on the issue of body image, incorporating fashion into the philosophy of empowerment by featuring and supporting designs that celebrate body diversity. In preparation for the Style Your Slim(SM) Fashion Show, Slim-Fast has selected 10 women whom they believe are a good representation of America's everyday woman to walk the runway.


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