The new office in Qingdao will employ 13 full-time staff and will be led by Will Albers, vice president of sourcing. Albers joined Heelys on December 11, 2006, and has more than 24 years of experience in the footwear industry in sourcing, manufacturing, and product development, including more than nine years working with key partners in China, Taiwan and Korea.
Heelys created the "wheeled footwear" category with a single stealth removable wheel housed in the heel of each shoe allowing kids of all ages and skill levels to walk, run and transition to a roll at any moment. Recently, Heelys introduced its broadest, most colorful line of popular "wheel-in-the-heel footwear" for 2008, including the company's first-ever hiking-style boot, "Rumble."
Additionally, the company introduced its first "non-wheeled" footwear product line called The Gamer by Heelys in November 2007. The Gamer is a video game-inspired, ultra comfortable lifestyle shoe designed for kids who want to take their "game" anywhere.
Heelys, Inc. designs, markets and distributes innovative, action sports-inspired products under the HEELYS brand targeted to the youth market. The Company's primary product, HEELYS-wheeled footwear, is the patented dual-purpose footwear that incorporates a stealth, removable wheel in the heel.
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