Home / Knowledge / News / Fashion / Teens for Jeans campaign by Aéropostale & Do Something
Teens for Jeans campaign by Aéropostale & Do Something
17
Jan '08
Aéropostale Inc a mall-based specialty retailer of casual and active apparel for young women and men, announced its' Teens for Jeans campaign with teen not-for-profit organization Do Something.

The campaign will raise awareness on the growing number of homeless teens in the United States and Canada. By utilizing Aéropostale's 800 plus stores and engaging their core consumer, young men and women, Aéropostale and Do Something aim to collect more than 100,000 pairs of donated jeans.

“The teen homelessness statistics are real and they are staggering,” says Scott Birnbaum, Senior Vice President of Marketing at Aéropostale.

“As a teenage brand, we are committed to causes that are relevant to our customers. With our resources and Do Something's power of engaging youth, Teens for Jeans is going to impact a lot of lives.”

Helping to raise awareness and fight teen homelessness are actors Rachel Bilson (The O.C.) and Hayden Christensen (Star Wars Episodes II and III). The actors recently filmed a Public Service Announcement for the campaign, which was directed by Doug Liman (Mr. & Mrs. Smith, The Bourne Identity, Swingers).

The actors are also starring in the highly anticipated upcoming film, Jumper due out in February, also directed by Liman. The PSA will air on CBS, ESPN, BRAVO, CH1 and on-line on various teen social network sites such as Facebook and MySpace.

“Right now, one in three homeless people in America are under the age of eighteen. So do something. Clear out your closet,” said Bilson.


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Top executives
Textile industry

GST has levelled the playing field to an extent

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search