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Sandra Magsamen uses Heartfelt Messages to make gift-giving easy
17
Jan '08
J. C. Penney Company Inc announced the launch of Messages from the Heart, an infant apparel and gift brand by award-winning author and artist Sandra Magsamen, further enhancing the Company's broad assortment of merchandise for babies and children.

The complete line of layette, sleepwear, gifts and accessories is now available in stores - displayed in special "baby boutiques" - and online at jcp.com, home to one of the largest baby registry and solution sites in the nation.

"Messages from the Heart brings the creativity and heartfelt touch of Sandra Magsamen to JCPenney, aligning with our 'Every Day Matters' philosophy and strategy of making an emotional connection with our customers," said Ken Hicks, president and chief merchandising officer of JCPenney.

"Nothing is more special than the day a family welcomes a newborn home, and we want to be part of those special moments in our customers' lives. With this new line we can help our customers commemorate the arrival of a new baby and celebrate the beginning of many special, every day moments to come."

The themes and designs used in the line are branded with Magsamen's recognizable script and hand-drawn motifs most widely seen on her creative plaques with beaded handles sold in upscale boutiques across the country.

Magsamen's line for JCPenney includes playful, imaginative infant clothing and accessories with messages such as "made with love" and "with tiny little hands babies touch our hearts forever."


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