Zegna presents its New Global HQ at Men's Fashion Week
24 Jan '08
3 min read
The new headquarters situated at via Savona (56/A), in the 'Savona-Tortona' area associated with Italian fashion and artistic communities. The building has been designed to house the Group's global marketing, showrooms, product development , store planning and sales teams together in the most fashionable and trendy neighbourhood of Milan. Ermenegildo Zegna CEO of the Group stated, “The new headquarters, together with the Global Peter Marino designed stores, are the core foundation of the next chapter in the history of Zegna. The investment made in the new headquarters is the largest in the Group's history and will consolidate our position as the leading purveyor of luxury Menswear”.
The new showroom is the ideal location during Milan fashion week, from which to present the AW08/09 collections. Showcasing Ermenegildo Zegna, in its various lines (Couture, Made to Measure, Sartorial and Upper Casual), Zegna Sport with its innovations and technical advancements and a capsule collection of ZZegna in preview of the New York catwalk show, the Accessories will feature new and iconic shapes and colors to delight every customer.
The underlying theme of the AW08-09 presentations is trans seasonality, presented through visual and musical stimuli and echoed throughout the collections with a host of products designed to meet the needs of seasonal variations; including the 'Solar Ski Jacket' which can recharge a mobile phone in an eco friendly way, the ultra light ultifunctional 'Globetrotter Sneaker', 'Elements' which autonomously adapts to changes in temperature, and a new lightweight 'Trofeo' performing fabric ideal for the needs of today's international business travellers.
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