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Evinix to set up 125 stores of youth brand CUT in two years
Feb '08
Evinix Accessories Ltd; a leading manufacturer and merchandiser of fashion accessories and garments, today announced its plans to launch an extensive pan-Indian retail chain of youth brand CUT. The company will be investing Rs. 170 crores to set up 125 showrooms retailing various domestic and international brands for young adults by December 2009. In Phase I, the company will roll out 13 stores in Pune, Nashik, Nagpur, Kolhapur, Aurangabad, Goa, Gandhi Nagar, Nagpur, Surat and Ahmedabad.

CUT is an acronym which stands for Comfortable, Urban and Trendy. CUT will house 61 brands under one roof. CUT will provide a unique store experience to youngsters (ages 16 to 35). All merchandise will be selected by Evinix' in-house team.

Mr. Raujeev Taneja, Managing Director, comments, “Our research shows that 76 per cent of the 540 million Indian youths reside in non-metros. We therefore decided to kickstart our retail foray with stores on niche high street spaces in fast-urbanizing tier II, III and IV cities. Each store will also be strategically located next to colleges, malls and multiplexes.”

Evinix intends to set 125 stores by December 2009 and the first set of these will be inaugurated in the western region by February, 2008.

Evinix Accessories Ltd

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