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WIFW to shape up Indian fashion trends

08 Feb '08
3 min read

Sumeet Nair, Executive Director, FDCI, said, “Wills Lifestyle India Fashion Week is the biggest fashion trade event in India and is thereby able to draw talent from across the country.

Keeping in mind the business angle, we try to incorporate a mix of established names in the Indian fashion scenario with young talent who have a potential of making it big in times to come.

The Fashion Week is the culmination of months of toil and resolve of the designers who work relentlessly to produce their collection and we work closely with them to bring to fruition their hard work.”

Atul Chand, Vice President, Marketing, ITC's Lifestyle Retailing, said, “Wills Lifestyle India Fashion Week is the country's biggest platform which nurtures and supports talent in the fashion Industry so that they can maximize their potential.

I know that we have the very best of Indian fashion industry showcasing their collection this season and we wish them the very best.”

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