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Casting call for Lord and Taylor Spring campaign
09
Feb '08
NEXT YEAR'S MODEL The 2008 Lord and Taylor Model Search, a six market casting call for models to be featured in the store's Spring 2009 advertising campaign.

Casting calls for the next face of Lord and Taylor will begin in the New York Fifth Avenue flagship store at 424 Fifth Avenue.

Would be contestants must be 18 years old and residents of the U.S. They can get details and contest rules by visiting. Registration will take place on the date of the casting call only.

Executives from Lord and Taylor's corporate office will travel to stores in Garden State Plaza, Paramus, NJ, February 12; Prudential Center, Boston, MA, February 13; Chevy Chase, Washington, DC, February 14; Eastchester, Scarsdale, NY, February 15; and Garden City, NY, February 16. All calls will be held from 10 AM to 2 PM.

Twenty contestants will be selected per market and their images posted in the model search site within 48 hours. The public will have the opportunity to vote their favorites, one vote per e-mail. First round of the vote will close at midnight, February 21.

The ten top contestants per market will be posted on the site, February 22, and the second round of voting will begin, ending at midnight, February 26.

Public vote will count for 49%. The top two finalists per market will be announced at 2 pm, February 29. They will be invited to come to New York, all expenses paid, to participate in a Fashion Show on the Tenth Floor of Lord & Taylor's Fifth Avenue store, Thursday, March 6.

The winners will also win a $1000 Lord and Taylor shopping spree and each of the ten finalists, a $500 Lord and Taylor shopping spree.

Lord and Taylor


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