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Clorox Plus boosts cleaning power of a wash cycle
Feb '08
Washing clothes in cold water as a way to save energy and money is a hot topic in households across the country, but the switch from hot to cold often comes at the cost of so-so laundry results and residual stains.

Answering America's call for high-performance cleaning in cold water washing, The Clorox Company announced the nationwide availability of new Clorox Plus Coldwater Bleach.

The first-ever bleach specifically formulated to enhance detergent's cleaning power in cold water, Clorox Plus Coldwater Bleach boosts the cleaning power of a wash cycle to bring out whiter whites, while helping prolong the life of fabric and keeping energy costs down.

"The problem is that most detergents don't perform as well in cooler temperatures we have found that you need an extra boost," said Harold Baker, the associate research fellow from The Clorox Company, known as "Dr. Laundry," who helped develop the energy-conscious laundry technology.

"We formulated Clorox Plus Coldwater Bleach to keep your whites vibrant just like Clorox's original formula has done for millions of laundry loads throughout the years."

Washing in cold water not only helps conserve energy, it works to prolong the life of fabrics, Baker added. Fibers break down less quickly in cold water versus hot.

For optimal cleaning when washing bleach-safe items in cold water, Baker stressed using bleach because it helps to lift soils better than detergent alone in cold water.

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