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TOUCH! fashion show to come in Via Tortona
16 Feb '08
4 min read
THE CARE LABEL PROJECT:
Touch! will see, for the first time in Europe, presentation of the women's collection Care Label, a line of luxury denim, the brainchild of Lapo Elkann and of the designer Leopoldo Durante, with a special event installation and participation by Elkann himself.
To mark the occasion, the special jeans “Care Label for amFar” will be presented, with the first pair auctioned off for 20,000 dollars at a gala evening in New York on 31 January. 20% of profits from the sales of this special edition will be donated to amFar, the organisation for the fight against Aids for which Sharon Stone is Global Fundraising Chairman.
NEOZONE:
The showcase for the best collections that on an international level interpret the tendency of women's fashion to combine luxury sportswear and contemporary chic: a totally on-trend mix of attitude and elegance.
There are 60 names taking part in this edition: new entries and comebacks include Buoncostume, Cornici, Elsaemma, Hakkin.it, Hunter, Mabitex, Sakurà, Soliloquy, Tjelma, Tricker's, Viola Spiechowicz.
Those already present include: Album di Famiglia, Anissej Life, Asola, Cosabella, Gallo, Gemma.H, Hache, Herno, Historic Research, J.Keydge, John Smedley, Kina Fernandez, m/m of Masayuki Marukawa and Momijiya.
CLOUDNINE:
The area reserved for the world of accessories, the most experimental lines from research to creativity and tradition. Unusual, design and artisan accessories, destined to launch new trends.
There are 48 collections this year, with new names and comebacks in the form of Alessandra Calvani Design, Arcieri, Chic Appeal by De Pio, Clizia Ornato, Dell'Est, Le Ballerine, Mae, Minnetonka, Sandra Di Giacinto, Tomoko Tokuda and Ziio and among those already present Carla Perretti, Habig, Korkease, Laurent Gandini, Lidia Tomkow, Lisa Farmer, Madame Grillet, Swims, Vive la difference and Yvone Christa New York.
In the areas reserved to NEODESIGNERS along the exhibition path, neoZone and cloudnine will present a selection of the most interesting new names and young collections in women's fashion.
JING QUEK WINNER OF THE “PITTI IMMAGINE PHOTO AWARD” CREATOR OF THE PHOTOGRAPHIC CAMPAIGN FOR THE THREE SALONS:
Pitti Immagine has decided to involve the young ITS talents also for the image of the three salons. Selected at the last ITS SIX in the section dedicated to photography, Jing Quek and Maria Giulia Giorgiani, the latter responsible for the network's last photo campaign, won the "Pitti Immagine Photo Award". Jing Quek will be responsible for the campaign for this edition.
The Italian Chamber of Buyers will once again be taking part in this edition of the salons, a special partnership agreement having been set up with Pitti Immagine. In a dedicated area in the pavilion housing Touch!, Pitti Immagine will be offering a series of services reserved for member buyers, including a courtesy car service.
Touch! will see, for the first time in Europe, presentation of the women's collection Care Label, a line of luxury denim, the brainchild of Lapo Elkann and of the designer Leopoldo Durante, with a special event installation and participation by Elkann himself.
To mark the occasion, the special jeans “Care Label for amFar” will be presented, with the first pair auctioned off for 20,000 dollars at a gala evening in New York on 31 January. 20% of profits from the sales of this special edition will be donated to amFar, the organisation for the fight against Aids for which Sharon Stone is Global Fundraising Chairman.
NEOZONE:
The showcase for the best collections that on an international level interpret the tendency of women's fashion to combine luxury sportswear and contemporary chic: a totally on-trend mix of attitude and elegance.
There are 60 names taking part in this edition: new entries and comebacks include Buoncostume, Cornici, Elsaemma, Hakkin.it, Hunter, Mabitex, Sakurà, Soliloquy, Tjelma, Tricker's, Viola Spiechowicz.
Those already present include: Album di Famiglia, Anissej Life, Asola, Cosabella, Gallo, Gemma.H, Hache, Herno, Historic Research, J.Keydge, John Smedley, Kina Fernandez, m/m of Masayuki Marukawa and Momijiya.
CLOUDNINE:
The area reserved for the world of accessories, the most experimental lines from research to creativity and tradition. Unusual, design and artisan accessories, destined to launch new trends.
There are 48 collections this year, with new names and comebacks in the form of Alessandra Calvani Design, Arcieri, Chic Appeal by De Pio, Clizia Ornato, Dell'Est, Le Ballerine, Mae, Minnetonka, Sandra Di Giacinto, Tomoko Tokuda and Ziio and among those already present Carla Perretti, Habig, Korkease, Laurent Gandini, Lidia Tomkow, Lisa Farmer, Madame Grillet, Swims, Vive la difference and Yvone Christa New York.
In the areas reserved to NEODESIGNERS along the exhibition path, neoZone and cloudnine will present a selection of the most interesting new names and young collections in women's fashion.
JING QUEK WINNER OF THE “PITTI IMMAGINE PHOTO AWARD” CREATOR OF THE PHOTOGRAPHIC CAMPAIGN FOR THE THREE SALONS:
Pitti Immagine has decided to involve the young ITS talents also for the image of the three salons. Selected at the last ITS SIX in the section dedicated to photography, Jing Quek and Maria Giulia Giorgiani, the latter responsible for the network's last photo campaign, won the "Pitti Immagine Photo Award". Jing Quek will be responsible for the campaign for this edition.
The Italian Chamber of Buyers will once again be taking part in this edition of the salons, a special partnership agreement having been set up with Pitti Immagine. In a dedicated area in the pavilion housing Touch!, Pitti Immagine will be offering a series of services reserved for member buyers, including a courtesy car service.
Pitti Immagine
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