Home / Knowledge / News / Fashion / Nuance enters German market with CULT & Young Fashion
Nuance enters German market with CULT & Young Fashion
Feb '08
The Nuance Group announced that it has reached a preliminary agreement with Hamburg Airport to operate 850 square metres of fashion retail at Hamburg Airport's new Airport Plaza shopping precinct scheduled to open in late 2008.

The offer will comprise exclusive high-end ranges as well as a very fashion-conscious casual offer, targeting customers of all age groups and tastes and designed to make Hamburg Airport a place to look for the latest and best in fashion retail.

Especially designed for Hamburg Airport, the 200 square metre “CULT” up-market multi-brand department store concept will accommodate high-end fashion and accessories brands under one roof. Amongst others, the concept will feature Bally and Escada in their dedicated shop-in-shop environment.

The second new concept especially developed for Hamburg Airport is “Young Fashion”, an accessories concept covering 130 square meters. The store is revolutionary in that it houses fashion accessories of all sorts under one roof. Sunglasses, fashion watches and jewellery as well as handbags by the world's most iconic brands – they are all presented in their distinct brand environment through a cleverly-designed shop-in-shop approach.

Nuance plans to complement these department store style outlets by a range of fashion mono brand concepts carefully tailored to suit the taste of the target customer group frequenting the airport, bringing the total area of shopping space dedicated to fashion and accessory retailing and operated by Nuance to 850 square metres.

Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search