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Hayden Panettiere to star in Candie's junior
21
Feb '08
Iconix Brand Group Inc announced that Hayden Panettiere will star in the Company's junior brand, Candie's, spring 2008 multi-media advertising and marketing campaign for Kohl's Department Stores.

Hayden is an award-winning actress, recording artist, activist and a star of NBC's hit television series, "Heroes." Panettiere is following in the high-heeled slides of past Candie's girls such as Grammy award-winning artist Fergie, Hilary Duff and Destiny's Child.

Hayden Panettiere stated, "I am excited to be working with Candie's. Their campaigns are fun and playful and always feature the hottest stars. I am honored to be the new Candie's 'girl' and I look forward to working with them on lots of exciting projects."

The print ads have a classic Candie's flare; they are sweet yet sexy and embody a bit of fantasy. The campaign was shot at Serendipity 3 in New York City by photographer, Giuliano Bekor.

Panettiere will make personal appearances on behalf of the brand as well as attend a launch party in Hollywood, CA later this month. Candie's is sold exclusively at Kohl's Department Stores and kohls.com.

Dari Marder, Chief Marketing Officer, Candie's, commented, "We are thrilled to have signed Hayden as our new Candie's girl. As one of Hollywood hottest stars, she personifies what we look for in a spokesperson. Hayden is not only talented and beautiful but also funny and irreverent and our Candie's customer loves her."

Julie Gardner, Kohl's Executive Vice President and Chief Marketing Officer, said, "We are excited for Hayden to star in the Candie's multi-media campaign this spring and we are confident she will resonate with our shoppers and drive excitement for the brand, sold exclusively at Kohl's."

Later this year, Hayden will be seen in the feature film, "Fireflies in the Garden" in which she co-stars with Julia Roberts and Emily Watson and will also release her debut album on Hollywood Records.

Iconix Brand Group Inc


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