Home / Knowledge / News / Fashion / Hayden Panettiere to star in Candie's junior
Hayden Panettiere to star in Candie's junior
Feb '08
Iconix Brand Group Inc announced that Hayden Panettiere will star in the Company's junior brand, Candie's, spring 2008 multi-media advertising and marketing campaign for Kohl's Department Stores.

Hayden is an award-winning actress, recording artist, activist and a star of NBC's hit television series, "Heroes." Panettiere is following in the high-heeled slides of past Candie's girls such as Grammy award-winning artist Fergie, Hilary Duff and Destiny's Child.

Hayden Panettiere stated, "I am excited to be working with Candie's. Their campaigns are fun and playful and always feature the hottest stars. I am honored to be the new Candie's 'girl' and I look forward to working with them on lots of exciting projects."

The print ads have a classic Candie's flare; they are sweet yet sexy and embody a bit of fantasy. The campaign was shot at Serendipity 3 in New York City by photographer, Giuliano Bekor.

Panettiere will make personal appearances on behalf of the brand as well as attend a launch party in Hollywood, CA later this month. Candie's is sold exclusively at Kohl's Department Stores and kohls.com.

Dari Marder, Chief Marketing Officer, Candie's, commented, "We are thrilled to have signed Hayden as our new Candie's girl. As one of Hollywood hottest stars, she personifies what we look for in a spokesperson. Hayden is not only talented and beautiful but also funny and irreverent and our Candie's customer loves her."

Julie Gardner, Kohl's Executive Vice President and Chief Marketing Officer, said, "We are excited for Hayden to star in the Candie's multi-media campaign this spring and we are confident she will resonate with our shoppers and drive excitement for the brand, sold exclusively at Kohl's."

Later this year, Hayden will be seen in the feature film, "Fireflies in the Garden" in which she co-stars with Julia Roberts and Emily Watson and will also release her debut album on Hollywood Records.

Iconix Brand Group Inc

Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search