Home / Knowledge / News / Fashion / True collaboration for 23 / 501 collection
True collaboration for 23 / 501 collection
27
Feb '08
Jordan Brand, a division of Nike Inc, and blue-jean originator Levi Strauss & Co announced distribution plans for their limited-edition, co-designed collection, known as 23 / 501.

The men's only, specially designed, co-branded product blends both leaders' iconic, renowned styles with an urban edge. A limited number of toe-to-head fashion packages for collectors of both brands will be available in 23 markets starting March 1, 2008.

"The Levi's 501 Jean is an American classic synonymous with originality and authenticity, and has become the denim design that defines the jeans category.

Similarly, the Jordan Brand Division of Nike has always set the tone for the urban and sport fashion markets," said Doug Sweeny, Levi's Director of Marketing.

"What makes the 23 / 501 collection so special is that it represents the harmonious union of these two iconic and innovative brands."

As part of the project, the two global pioneers created a limited-edition collection pairing exclusive, co-branded Air Jordan Retro 1 style sneakers with a pair of Levi's Original, Button-Fly 501 jeans and a signature tee shirt.

The collection features unique graphic artwork fusing iconic imagery from both brands. All three pieces will be sold together as a set for a retail price of $395 and will come housed in an innovative, co-branded storage package, destined to become a collector's item.

“The 23 / 501 collection represents a true collaboration of two originals that created a premium collectible for the urban trendsetter and Jordan / Levi's collector,” said Fran Boller, Business Director of Apparel, Jordan Brand.


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search