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Latest Gold Expressions range celebrates Italian design!
29
Feb '08
The World Gold Council, in partnership with Vicenza Fair, the world-famous trade event for jewellery, and AngloGold Ashanti, the world's second largest gold mining company has launched the latest collection of Gold Expressions – a design platform that celebrates the best of Italian gold jewellery design.

The annual output of this leading initiative has become a benchmark for gold jewellery design and craftsmanship worldwide.

The spectacular collection of Gold Expressions 2008 was first launched in Vicenza Fair in Italy in January 2008. Following the launch, the collection will start its global world tour. Dubai will once again be the first stop in the world tour followed by the other regions till the end of the year.

On its fifth year, Gold Expressions will feature over 317 jewels made by 60 leading Italian gold jewellery companies. The program has contributed greatly to renewing the design of gold jewellery and has confirmed the role of Italian gold jewellery companies as innovators, thanks to their creative and production excellence. It has also increased the desirability of and demand for gold jewellery around the world.

The definitive collection is based on careful consumer research to identify priority targets and reasons for purchase, as well as ongoing cultural trends in the society.

This travelling collection aims to orient buyers and consumers towards the excellence of Italian design, the primary factor for increasing desirability of gold jewellery throughout the world.


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