Mothers Work reports sales for February

06 Mar '08

2 min read

Mothers Work Inc the world's leading maternity apparel retailer, announced that net sales for the month of February 2008 increased 4.1% to $45.7 million from $43.9 million reported for the month of February 2007.

The increase in sales versus last year resulted primarily from an increase in comparable store sales. Comparable store sales for February 2008 increased 4.8% (based on 1,402 locations) versus a comparable store sales decrease of 4.7% (based on 1,440 locations) for February 2007.

The comparable store sales and total sales figures for February 2008 benefited from having 29 days in February 2008 compared to 28 days in February 2007.

Comparable store sales for the first 28 days of this February versus last February increased 0.8%. During February 2008, the Company opened six stores and closed three stores.

As of the end of February 2008, the Company operates 766 stores, 770 leased department locations and 1,536 total retail locations, compared to 794 stores, 830 leased department locations and 1,624 total retail locations operated at the end of February 2007.

Rebecca Matthias, President and Chief Creative Officer of Mothers Work, noted, "We are pleased with the continued improvement in our sales trend for February, as we experienced more seasonal temperatures compared to an unusually cold February 2007.

Looking forward, we continue to feel very good about our product lines, our inventory position and our overall business; however, we recognize that we continue to be faced with a weak overall economic and retail environment and are still seeing some negative impact from the more pregnancy-friendly fit of certain non-maternity fashion trends, such as trapeze and baby-doll dresses and tops.

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