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FDCI looks forward to The Best Fashion Week
Mar '08
India's largest Business of Fashion platform - The Wills Lifestyle India Fashion Week announced the strongest line-up of commercial partners in event history. Some of the best brands have partnered to market Indian Fashion to domestic and international buyers, fashion enthusiasts, media and other stakeholders of the fashion industry.

Welcoming the Sponsor and Partners, Rathi Vinay Jha, Director General, FDCI said, "Wills Lifestyle India Fashion Week is growing from strength to strength. The synergies between the sponsors and partners are excellent.

Our sponsors and partners have found value in the collaboration with India Fashion Week. Our designers have had marketing opportunities with Wills Lifestyle. This reiterates the synergy going forward to the agenda of the business of fashion."

The prestigious brands that are associating with Wills Lifestyle India Fashion Week, Autumn Winter 2008, from March 12-16, 2008 are:

• Wills Lifestyle - Title Sponsor
• Fiama Di Wills - Associate Sponsor
• Chivas - Fashion Partner
• HP - Major Partner
• Audi - Major Partner
• Birla Cellulose - Major Partner
• Reliance Mutual Fund - Official Partner
• Peroni - Official Refresher
• Elle - Magazine Partner
• Le Meridien - Hotel Partner
• Big FM - Radio Partner
• Yahoo India - Online Partner

As fashion and style permeates into the ethos of Indian consumers, the association with brands is growing. India's only business of fashion event, Wills Lifestyle India Fashion Week offers various networking, marketing and brand building opportunities for the designers who have worked diligently towards putting their collections on the runaway and exhibition areas.

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