Home / Knowledge / News / Fashion / 'The Question 3' from Reebok in honour of Allen Iverson
'The Question 3' from Reebok in honour of Allen Iverson
11
Mar '08
Basketball fans can now take their love for Allen Iverson to the next level by designing their own version of his signature Reebok sneaker, The Question 3.

Reebok has launched The Question 3 on Reebok's RBKCUSTOM.COM, the site which allows consumers to customize and buy their own 'designer' Reebok footwear. To coincide with this launch, throughout March more than 20 Reebok athletes in the NBA will wear the Question 3 in their team colors, including Baron Davis, Jamal Crawford and Jason Terry.

The Question 3 was chosen as the first sports performance shoe to be featured on RBKCUSTOM.COM in honor of the legendary Allen Iverson and what he has meant to the Reebok brand. As fans see various color iterations of the Question 3 on their favorite NBA players in the coming days, they can then go to the site and use that inspiration to design their own style of Iverson's signature shoe.

“Iverson embodies personal attitude and style, so who better from our Reebok stable of athletes to have their shoe up on RBKCUSTOM.COM than Allen,” said Todd Krinsky, VP of Sports and Entertainment Marketing for Reebok. “Fans will now have the opportunity to showcase their own attitude on the court by designing their own version of the Question 3.”

RBKCUSTOM.COM allows fans to customize every inch of shoe to reflect their own personal style, including colors, materials and textures on everything from the heel clips to the lace eyelets and sole types. Shoes can be personalized with the wearer's name on the back heel.

The site is quick and easy to use. The design process is instantaneous. Customized shoe designs can be saved in a virtual closet and shared with friends via email links. Once ordered, consumers will receive their new shoes in just 7-10 days.

Reebok International Ltd


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search