Home / Knowledge / News / Fashion / Thriving cosmetic firms anticipate a 5% growth
Thriving cosmetic firms anticipate a 5% growth
Mar '08
Japanese cosmetic manufacturers are very optimistic about sales reaping higher revenue this year than the previous one.

Leading Japanese cosmetic producers, Shiseido and DHC are hopeful that the premium market in Thailand would grow by about 5 percent.

Experts believe that since women were more aware and conscious about the products they are using, the market is expected be more volatile in the coming years. The best advantage cosmetic business has over the others is that, women would perpetually end up spending money on beauty, ensuring a substantial earning every year.

DHC is very confident that sales will continue to grow at the rate of 5 percent and is expecting an increase in its consumers from 70,000 to 75,000.

Shiseido on the other hand, believes that in spite of missing its target last year due to critical political and economic situation, the company will achieve better growth in the future.

DHC has set aside Baht200 million as marketing budget and plans to improve customer relationship management activities. Besides, the company is also considering investment in developing IT system and cooperation with business alliances to offer discounts for DHC members.

Moreover, it is also going to expand its service channel by investing Baht30 million to establish its first shop called DHC Olive Beauty at Siam Paragon shopping complex.

Meanwhile, Shiseido will focus on its high performance product line especially skin care and fragrances that suits the customer preferences. It has set up a research and development center in Thailand to earn the reputation of being an international company.

The global turnover of Shiseido was 725 billion yen or Baht222 billion representing a rise of 4.4 percent. Overseas sales accounted for nearly 36.4 percent of the total turnover.

Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search