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Cosmetic giants ready to beautify Dubai
17
Mar '08
Cosmetic market has great potential as everyone wants to look their best. To cater to this need, the industry is constantly coming up with innovative products.

'Beautyworld Middle East' exhibition, considered to be the largest international trade fair for beauty products, cosmetics and perfumes, provides an excellent platform to manufacturers to showcase their latest offerings .

This year expo is scheduled to be held from May 18 to 20 at Dubai International Convention and Exhibition Centre.

There will be various events taking place simultaneously like fashion shows and nail art competition to make this event vibrant and magnetic. The exhibition will be bringing nearly 970 exhibitors representing 1,650 brands from 50 countries.

Middle East has started drawing a lot of attention from entrepreneurs, as the region has highest per capita consumption of beauty products compared to any other nation in the world according to a survey.


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Courtesy: Aditya Birla

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