Maison Martin & L'Oréal announce new vision for perfume
18 Mar '08
3 min read
An unconventional perfume expression: For Patricia Turck Paquelier, President of Prestige and Collections International within L'Oréal's Luxury Products Division, “By pre-empting the 'No Logo' domain, for more than 20 years Maison Martin Margiela has opened up a novel channel in the luxury market with its discrete label with four stitches.
This signature scent will inspire radical new perspectives for perfumes with a more personal approach, following the success of the brands with star logos. A requirement for the thousands of people world wide searching for unostentatious luxury.
As always with Maison Martin Margiela, we will explore new areas with them for an unconventional expression of their perfumes. This will also be a collective story, conducted by men and women who share values such as excellence in quality and their teamwork with L'Oréal.”