Home / Knowledge / News / Fashion / Marvel Entertainment ties up with Reebok
Marvel Entertainment ties up with Reebok
31
Mar '08
Marvel Entertainment Inc, a global character-based entertainment licensing company, has partnered with Reebok, a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, to launch an exclusive collection of children's sneakers featuring two of the most renowned Super Heroes in the Marvel Universe, Iron Man and The Incredible Hulk.

The partnership with Reebok expands Marvel's presence into new consumer goods distribution channels thereby extending the reach of its popular Super Hero franchises to new audiences. The new line of sneakers will be available exclusively at Foot Locker and Kids Foot Locker stores this spring, coinciding with the releases of Marvel Studios' event films Iron Man and The Incredible Hulk.

Designed exclusively for Foot Locker, the lines – which each include low and mid style shoes – feature bold materials and design that capture the look and feel of these two larger-than-life Super Heroes. The retail price will range from $45 to $65. Reebok and Foot Locker are supporting the Marvel introduction with in-store signage and window displays.

“We are excited to partner with Reebok and launch an amazing collection of children's sneakers around these two major event films,” said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment.

“The retail exclusive with Foot Locker and Kids Foot Locker enables Marvel to further maximize the retail exposure for these two phenomenal properties. This partnership bolsters our overall strategy to elevate the stature of our character brands, and we anticipate expanding this relationship with other franchises in the coming year.”

“Reebok is very excited to partner with such an iconic brand like Marvel. This opportunity gives us a chance to bring these all-American action heroes closer to the kids that love them by putting them on our Reebok product," said Reebok's Head of Kids, Matt Feiner.

Marvel Entertainment Inc


Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search