Jane Elfers to bring back Lord and Taylor Rose each spring

11 Apr '08

3 min read

The first round of the vote will close at midnight, June 22. Thirty top entries will be posted on the website, June 25, and the second round of voting will begin, ending at midnight, June 30. The winner will be announced on July 2.

Besides having his or her Lord and Taylor Rose showcased in the store flagship's Fifth Avenue awnings and windows as well as in shopping bags, boxes, gift cards and in- store visuals in all Lord and Taylor stores next Spring, the winner will receive a $10,000 cash award and multiple mentions in national and international press.

The re-launch of the Rose is part of the Lord and Taylor rebranding campaign that has created an exciting buzz in the fashion industry since last Fall.

The campaign, created by David Lipman, Chairman of LIPMAN, the leading branding and integrated advertising agency, aims to modernize the store's image, showcasing the results of Elfers' much talked about commitment to upgrading merchandise assortments, in-store services and amenities and brand packaging while upholding Lord and Taylor's 182 year history.

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