“Lauren has one of the most mature brands in young Hollywood and is a positive role model for young adults,” said Zachary R. Suchin, CEO of College Tonight. “Her affinity for fashion and everything socially fresh is fluidly synergistic with College Tonight's efforts. We're excited to move forward together in brand ambassadorship, increasing social opportunity for college students across the United States.“
Conrad's presence on CollegeTonight.com will begin this summer with a national interactive outreach to college students and a general marketing campaign, which will tie in to The Lauren Conrad Collection. The promotional plan will include visits to campuses and a schedule of regional fashion events. This summer, Conrad and College Tonight will name one or more non-profit organizations that will benefit from the year's activities.
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