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Inter Parfums expands its relationship with Gap
30
Apr '08
Inter Parfums Inc announced that it has expanded its current relationship with Gap Inc with the signing of a four-year licensing agreement for international distribution of personal care products through Gap and Banana Republic stores as well as select specialty and department stores outside the United States, including duty-free and other travel-related retailers.

Commenting, Jean Madar, Chairman and CEO of Inter Parfums stated, “We agree with our business partners at Gap Inc that expanding the distribution of Gap and Banana Republic personal care products beyond North America and outside Gap and Banana Republic stores makes good business sense.

We test marketed certain products at select European retailers and the results to date have been extremely encouraging. This initiative is being undertaken to capitalize on cross-border brand awareness of Gap's iconic American style and Banana Republic's affordable luxury, which we have interpreted into a brand-specific assortment of fragrance, home fragrance, bath and body, and grooming products.

We have long-established relationships with distributors in over one hundred countries. Our infrastructure should help enable the rollout of product to select department stores, perfumeries, travel retailers, military bases and other appropriate retail outlets around the world.”

Inter Parfums Inc


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