Home / Knowledge / News / Fashion / Toronto Life Square to offer widest selection of adidas product
Toronto Life Square to offer widest selection of adidas product
May '08
The store, situated in one of the most vibrant and visited shopping destinations in Toronto, brings the adidas brand to life in 10,500 square feet of retail space. Designed to cater to the sports consumer, the adidas Sport Performance Store will support athletes with their on and off the field needs.

"We are committed to providing Canadian athletes, of all abilities, with access to the footwear and apparel they need to achieve their own 'Impossible,'" says Steve Ralph, Vice President Sales and Marketing for adidas Canada. "The new adidas Sport Performance Store will allow us to share our complete sports performance collection with all Canadian athletes in a new and dynamic setting."

Canadians will now have complete access to adidas' innovative soccer, tennis, training, basketball and running product lines. The Sport Performance Store will also feature Canada's only complete collection of adidas by Stella McCartney, the first true sport performance design collection for women. For the sports fan, the Sport Performance Store will feature the entire collection of Toronto FC, Toronto Raptors and NBA licensed collections.

The store design is minimalist in concept - all the walls and fixtures are black or white, which allows the product to be the focal point for the consumer. The materials, shapes and fixtures throughout the store are inspired by components found in sport, but are still practical and functional for example hanging product bars closely resemble weight lifting barbell bars.

The floor tiles are meant to resemble a stadium whereby the perimeter colour (concrete) represents the stands while the primary floor colour (black) represents the playing field.

The centrepeice of the store is the suspended 3-Stripe fixture that begins on the exterior of the store and moves through the front doors leading the consumer though the space. The interior of the store was designed by the renowned Toronto based architectural firm Hariri Pontarini Architects.


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

India to be largest cotton producer in 2018-19: USDA

Textiles | On 22nd Jun 2018

India to be largest cotton producer in 2018-19: USDA

For the fourth consecutive season, India is expected to be the...

Organic Basics gets Polygiene help for advanced underwear

Apparel/Garments | On 22nd Jun 2018

Organic Basics gets Polygiene help for advanced underwear

Danish firm Organic Basics is working with Swedish company Polygiene, ...

Interviews View All

Top executives
Textile industry

GST has levelled the playing field to an extent

Textile & apparel industry

GST is a complicated and lengthy process

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search