EVENTSTYLE | New York to launch 'The 13' in August

09 May '08

2 min read

EVENTSTYLE | New York announces the launch of The 13, a conceptual event marketing program taking place this August, uniting thirteen prestige brands under one roof to provide consumers with a complete luxury lifestyle experience.

Based on the theme, "Thirteen Things Boys Want", The 13 Team is calling for brand partners to join the program and fulfill one of the following desires:
- Space + (Home Design Brand) = Be at home
- Chemistry + (Beverage/Liquor Brand) = Be a mixologist
- Body & Soul + (Workout/Meditation Brand) = Be one
- Intimacy + (Personal Care/Grooming) = Be ready for your close up
- Stimulation + (Consumer Electronics Brand) = Be electrifying
- Wealth + (Financial/Insurance Brand) = Be smart
- Companionship + (Modern Dog Lifestyle Brand) = Behave
- Diversion + (Music/Entertainment Brand) = Be aurally fixated
- Self-Expression + (Fashion Brand) = Be fabulous
- Atmosphere + (Home & Garden Brand) = Be green
- Satisfaction + (Food Brand) = Be delicious
- Visibility + (Accessories Brand) = Be equipped
- Sex + (Fragrance Brand) = Be desirable

"This is a rare opportunity for brands to cross-pollinate in a non-competitive environment while generating brand awareness and increasing consumer and media impressions," said Mark Addison, Director of Experience Design at EVENTSTYLE.

Attendees will have the opportunity to purchase design elements of the house and other products or specialty services from the thirteen participating partners in a celebrity-hosted auction at the end of the Labor Day holiday period.

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