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Anya Hindmarch LV boutique marks 5th store in North America

09 May '08
2 min read

The I'm Not A Plastic Bag tote launched in four limited edition colors around the world. Thousands of customers queued to get their hands on this cult bag which sold out within hours around the globe.

Over 100,000 customers registered online to purchase the I'm Not A Plastic Bag tote a product launch that still resonates with the fashion-forward and celebrity elite.

In testament to her continued success, Anya Hindmarch was honoured with the accolade of Designer Brand of the Year at the 2007 British Fashion Awards and garnered Glamour Magazine's Accessory Designer of The Year Award for the second time running.

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