Tissot retains racing star Danica as brand ambassador

17 May '08

3 min read

"Danica is an exceptional race car driver, athlete and a fantastic role model for both men and women around the globe. We are happy and proud to have her represent our brand in addition to being an integral part of the Tissot family.

Danica's determination led to her historic first win and she fits perfectly with the brand's values of innovation, quest for performance and stretching oneself to the limits.

It is these common features that produce a truly successful collaboration between Danica and Tissot," said Francois Thiebaud, President of Tissot Worldwide.

The relationship with Danica highlight's Tissot products and the brand. The marketing campaign will continue to feature Danica's image in all stores that carry Tissot products, print ads and billboards.

"Time is an important part of my world. Tissot and I share many of the same values. That is why my partnership with them has been so successful.

I am thrilled to be continuing our collaboration and proud to be representing the brand that offers products that reflect me and my style," said Danica Patrick.

Tissot

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