Home / Knowledge / News / Fashion / “Super Transpiration” footwear from Geox
“Super Transpiration” footwear from Geox
26
May '08
Geox officially enters the sportswear sector with its fi rst collection of footwear that will ensure “super transpiration” thanks to the new NET System patent.

After revolutionizing the leisure and urban footwear market with the first sole that “breathes”, Geox is well on its way to developing its new mission: to also guarantee maximum breath ability in sports footwear.

After four years of research in its corporate laboratories, the Montebelluna group is presenting its new NET System patent, a technological attribute which is applied to a new line of sports footwear that will release the sweat produced by the foot sole during intense physical activity.

The brand expression NET from the English synonym of “mesh”, sums up the new technology: a “net sole” coupled with a waterproof, breathing membrane that will ensure “super transpiration” for maximum health and comfort.

Until now, major innovations in sport products were for improving the athlete's performance. This new Geox technology comes from different research and a different mindset.

Regardless of winning or losing race, our feet have to be able to breathe. Perfectly aligned with previous Geox technologies applied to urban footwear, Geox applies the same healthy ethos of transpiration to the sports shoe.

“We are creating sport that breathes” declared the Geox president, Mario Moretti Polegato, during a preview press conference.

“This is in response to demands from our consumers, who are now used to their feet 'breathing' in our shoes, and are seeking the same benefits for their sportswear.


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Indian e-retail market may see 250% growth in 3 yrs: Crisil

Apparel/Garments | On 22nd Feb 2018

Indian e-retail market may see 250% growth in 3 yrs: Crisil

India’s e-retail market may rise by 250 per cent in the next three...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search