Home / Knowledge / News / Fashion / Sharkah Chakra launches 100% bleach free white denim
Sharkah Chakra launches 100% bleach free white denim
29
May '08
Sharkah Chakra has created what it believes to be the world's greatest pair of white jeans and a fashion first, launching the first ever white jean to be 100% bleach free.

Made from super soft organic denim and using a time old recipe of sun baking, and waiting and waiting until they reach the perfect white.

Sharkah Chakra has spent months perfecting a white jean which is completely chemical free; it takes over 6 months in the Indian sunshine to get the perfect pure snow white colour.

The white is complemented beautifully by intricate gold peacock stitching on the pockets, and a 9ct gold rivet the mark of quality.

The jeans are available in two styles Orcha, a straight leg jean which elongates the leg and flatters the behind and is great with flats, flip flops and stilettos, and a boot cut fit which looks fantastic when teamed with this seasons wedges.

The white jeans are made the Sharkah Chakra way - born out of an obsession with perfection and authenticity each pair takes over 250 days to make hand crafted on the original wooden selvage looms, hand-cut and hand-stitched.

Sharkah Chakra uses traditional techniques to create the ultimate in desirable and luxurious denim. Luxury, without exploitation, Sharkah Chakra founder Sara Simmonds says, “We've studied the way we make our denim to create the minimum environmental impact and we believe we've created something truly innovative with our bleach free white jeans.

I'm really proud that we have found a way to create this amazing white denim without any harmful chemicals. We're also committed to the artisans who create our jeans – it's our policy to enhance the living standard of everyone that works with us - with an emphasis on developing skills in a community and helping to support the creation of sustainable livelihoods within those communities.

To give our customers absolute confidence, we've got Fairtrade accreditation of the entire supply chain.” The Spring Summer 2008 collection is also available in: Lotus Sky: The lotus sky wash is part of Sharkah's vintage collection – the jean is drenched in natural indigo and dried in the Indian sun to create a look and feel of the authentic denim of the 1970's – every pair is unique and cannot be replicated.

Bishali true: Bishali true is the collection's most faded vintage look. The style has been hand scraped and finished with pumice stones to create natural breaks and wear marks to create an authentic looking colour and finish.

Sharkah Chakra


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search