Stylist of Sex & the City series launches 2nd capsule collection
30 May '08
3 min read
"I love what Payless is doing to make fashion democratic, and I am excited to be a part of that movement. I draw much inspiration from my global travels to major fashion capitals including Tokyo and Sao Paulo, among the standards.
On the global front, color and pop-glamour are key I am excited to bring shoppers these global interpretations in my Payless summer collection."
Payless and Field have had a close working relationship for several years. Field has been styling Payless TV and print ads, as well as the seasonal lifestyle signage featured in the stores.
"We have been thrilled to work with Patricia, America's style icon, to style our consumer marketing, as well as to bring her designs to shoppers nationwide with the Patricia Field for Payless collection," said Matthew Rubel, CEO and president of Payless ShoeSource.
"Payless Guest Designers like Patricia are a powerful element in our mission to democratize fashion in footwear and accessories.
Patricia's impeccable taste and exquisite sense of style is truly apparent in her summer collection, and we are excited to see the positive consumer reaction when the product hits stores this week."