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DSW invites shoe lovers to unleash their passion online
03
Jun '08
Shoe lovers nationwide have a new reason to kick up their heels. DSW Inc, one of the fastest growing specialty footwear retailers, announced the public launch of its e-commerce site, DSW.com.

The site makes available on a mass scale what millions of DSW customers have become so passionate about -- a remarkable selection of the latest styles of footwear at a significant value. With sandals, pumps, flats, boots and athletic footwear in the fashion-right colors and fabrications, DSW.com features more than 2,000 styles. The site offers the hottest trends from more than 175 well-known brands and continues to add more.

While the company opened its first store in Dublin, Ohio, in 1991, it deliberately waited until now to launch its online presence.

"The DSW in-store experience, including the 'wow' factor of the assortment and the surprise of ever-changing inventory, is cherished by our customers," said Debbie Ferree, vice chairman of DSW. "It was important that we waited until we could replicate that experience as closely as possible online."

Unique Online Shopping Experience:
In order to achieve an online experience that most accurately mirrors that of shopping in a DSW store, the retailer went straight to the experts -- active members of its Rewards program. Inspired largely by their vision, DSW.com engages customers through its stunning, yet simple design. The shoes are shown in high-definition, with 360-degree views, including the top and bottom.


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