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Avon commits another $5 mn for reconstruction efforts in China
05
Jun '08
Avon Products Inc announced that it is committing an additional $5 million (35 million RMB) for long-term reconstruction efforts in the aftermath of the devastating earthquake in Sichuan Province in China. The company said that the money will be donated through a specially established China Earthquake Reconstruction Fund within the Avon Foundation and that the money will be disbursed to priority rebuilding initiatives as needs are identified.

In addition, the company said that it plans to mobilize its China direct selling channel of approximately 600,000 Sales Promoters and a large network of Beauty Boutique owners to raise further funds in local communities through sales of a specially developed fundraising product, with net profits going to the reconstruction. The company said it has had significant success with these types of fundraising efforts in the past, including a U.S. fundraising product in 2001 which raised $7 million to aid children impacted by the tragic events of Sept. 11th.

Avon said that the $5 million contribution and funds raised through the sale of the fund-raising product will be on top of the company's previously announced donations in the immediate aftermath of the disaster. Avon's earlier donations to China earthquake support included:
• $500,000 (3.5 million RMB) cash donation to the China Red Cross Foundation to assist children who have lost their parents and elderly who have lost daughters and sons;
• $98,000 (688,226 RMB) in personal donations from Avon Sales Promoters and Beauty Boutique owners in China;


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