Home / Knowledge / News / Fashion / Langsha Innerwear - pioneer in colour marketing
Langsha Innerwear - pioneer in colour marketing
Jun '08
Innerwear industry has grown to become one of the key pillars of economy all over the world. This sector has also been popular in the fashion industry, where the leading brands and designers are creating sensual lingerie and comfy sports-underwear and many more such chic varieties.

In China, though, it was noted that underwear manufacturers did pay much attention to the style or the appearance of the product.

Although there is a rainbow of colours to choose from, most companies preferred to stick to neutral and subtle hues like shades of black and white.

However, now, Langsha Group, leading clothes enterprise in China, has taken the first step and become a pioneer of colour marketing. Company has put into effect six strategies under this marketing initiative.

Firstly their brand name is 'colourful life' which speaks for itself. The company has plans to invest in highly advance colour and dyeing procedures, which will ensure that their products have vibrant hues and prints yet elegant styles.

Langsha Underwear is also encouraging their franchise outlets to adopt colour marketing. Reportedly, the Company is planning to provide special training to the salesmen in this regards.

Fibre2fashion News Desk - China

Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search