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Kohl's to become exclusive retailer for Hang Ten Lifestyle
13 Jun '08
3 min read
As one of the world's leading outdoor sports lifestyle companies, Quiksilver will leverage its expertise to design Hang Ten apparel and accessories for Kohl's. The Kohl's/Quiksilver partnership builds on the existing relationship of the strong-performing Tony Hawk action sportswear brand, which was launched in 2006.
Marty Samuels, president of Quiksilver Americas commented, “We are excited to extend our partnership with Kohl's to design the new Hang Ten collection as the active sports lifestyle continues to grow. Our team will bring its unique vision to Hang Ten and focus on a creative style which is both authentic and innovative, characteristics which are important to young people when making their buying decisions.”
Kohl's will lead the manufacturing, production, distribution and marketing of the brand and collaborate with Quiksilver for the collection's design and packaging.
The Hang Ten brand is a natural addition to Kohl's existing line-up of exclusive and private brands and comes on the heels of recent announcements like Dana Buchman, FILA SPORT, Bobby Flay and successful launches like Simply Vera Vera Wang and Food Network.
American Brand Holdings (ABH) is a leader in the discovery, acquisition and marketing of iconic consumer brands. ABH specializes in reintroducing and repositioning orphaned iconic brands to new consumers and new markets through licensing, manufacturing and distribution strategies.
Marty Samuels, president of Quiksilver Americas commented, “We are excited to extend our partnership with Kohl's to design the new Hang Ten collection as the active sports lifestyle continues to grow. Our team will bring its unique vision to Hang Ten and focus on a creative style which is both authentic and innovative, characteristics which are important to young people when making their buying decisions.”
Kohl's will lead the manufacturing, production, distribution and marketing of the brand and collaborate with Quiksilver for the collection's design and packaging.
The Hang Ten brand is a natural addition to Kohl's existing line-up of exclusive and private brands and comes on the heels of recent announcements like Dana Buchman, FILA SPORT, Bobby Flay and successful launches like Simply Vera Vera Wang and Food Network.
American Brand Holdings (ABH) is a leader in the discovery, acquisition and marketing of iconic consumer brands. ABH specializes in reintroducing and repositioning orphaned iconic brands to new consumers and new markets through licensing, manufacturing and distribution strategies.
Kohl's Corporation
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