Interviews
The Box at WSA doubles up for July
14 Jun '08
2 min read
In a continued effort to stay one step ahead of the ever-evolving retail climate and its needs, The WSA Show has announced the return of The Box at WSA to its summer show, taking place at the Las Vegas Convention Center from July 28-30, 2008.
The Box, which debuted in February 2008 with a sold-out dedicated space, will more than double its original size in July.
Comprised of select brands, the exhibit is a reflection of the strength of the better market and the industry's leading trends.
In this juried atmosphere, buyers can easily research and discover what's new and what's on the horizon with fresh and established designers, all in one location at The WSA Show.
The environment is designed and edited to make the buyers' experience easy and more efficient in an open-concept setting. With the current state of the retail market, buyers need to explore alternative ways to find upcoming trends.
" More than in recent years, special products, unique styling, and the new value equation plus compelling merchandise has become more important for consumer," stated Marshal Cohen, chief industry analyst, The NPD Group Inc.
"Utilizing showcases like The Box make perfect sense to create a more unique product mix for consumer, a consumer that at all levels, has become more discriminating."
The Box will feature Velvet Angels, Sergio Tomani, Gwyneth, Boutique 9, Sacha London, Dulce, Nina, GogoGear, Anouk, Neuaura, Kowalski, Manas Spa, Kathryn Amberleigh, Charles David and Peta Martin at the upcoming show.
"The Box is all about creating a fabulous opportunity at The WSA Show to put the spotlight on Boutique 9, as a unique brand within Nine West Footwear Corporation,” said Terry Callahan, VP of Sales for Boutique 9.
The Box, which debuted in February 2008 with a sold-out dedicated space, will more than double its original size in July.
Comprised of select brands, the exhibit is a reflection of the strength of the better market and the industry's leading trends.
In this juried atmosphere, buyers can easily research and discover what's new and what's on the horizon with fresh and established designers, all in one location at The WSA Show.
The environment is designed and edited to make the buyers' experience easy and more efficient in an open-concept setting. With the current state of the retail market, buyers need to explore alternative ways to find upcoming trends.
" More than in recent years, special products, unique styling, and the new value equation plus compelling merchandise has become more important for consumer," stated Marshal Cohen, chief industry analyst, The NPD Group Inc.
"Utilizing showcases like The Box make perfect sense to create a more unique product mix for consumer, a consumer that at all levels, has become more discriminating."
The Box will feature Velvet Angels, Sergio Tomani, Gwyneth, Boutique 9, Sacha London, Dulce, Nina, GogoGear, Anouk, Neuaura, Kowalski, Manas Spa, Kathryn Amberleigh, Charles David and Peta Martin at the upcoming show.
"The Box is all about creating a fabulous opportunity at The WSA Show to put the spotlight on Boutique 9, as a unique brand within Nine West Footwear Corporation,” said Terry Callahan, VP of Sales for Boutique 9.
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