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'Z Trends' to feature vast selection of fine jewelry at Zales website
Jun '08
America's diamond store, Zales Jewelers, introduced a new fashion-forward feature on its expansive website.

The new "Z Trends" column will focus on the season's hottest looks from the runway to the red carpet each month, and give site visitors up-to-the-minute news and information about the vast selection of fine jewelry and accessories available at Zales.com.

"The Z Trends feature is a great new resource for busy consumers who want to keep up with the latest styles and trends in fine jewelry," said Steve Larkin, Senior Vice President of Marketing at Zale Corporation.

The first column which premiered this week highlights the latest trends for the oldest precious gem, the pearl. From traditional stud earrings to shimmering diamond jewelry enhanced by these luscious globes, pearls are showing up everywhere this season from weddings to graduations to every day occasions.

This month's column also highlights the latest color trends in pearls which include chocolate brown, khaki, and pink, and are featured in an enticing assortment of rings, pendants, necklaces and earrings.

"Z Trends makes it easier for the fashion-forward consumer," added Larkin. "Not only can you follow the latest jewelry trends, but now you can easily purchase them on the same website."

Z Trends will be updated monthly, and all merchandise offered will be available on the zales.com website.

Zales Jewelers

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