Home / Knowledge / News / Fashion / Lane Bryant takes fashion blogging to the red carpet
Lane Bryant takes fashion blogging to the red carpet
28
Jun '08
Starting this week the red carpet is no longer reserved for celebrities and paparazzi. Lane Bryant, the nation's leading plus-size fashion retailer, is giving customers the chance to get up-close and personal at the world premier of Mamma Mia! the movie through the popular social networking site, Twitter.

Lane Bryant launched a one-of-a-kind contest this April to win a Lane Bryant wardrobe, a trip for two to London and an invitation to the star-studded Mama Mia! Premiere on June 30. Along the way, the lucky winner will blog her experiences (and celebrity encounters) in real time by posting Twitter “tweets.”

“What a great way to show Lane Bryant customers that our fashions fit any occasion and that you don't have to be a star to walk the red carpet with confidence,” says Lisa Sandberg, Director of Communications and Public Relations for Charming Shoppes Inc. “Lane Bryant is very excited to be able to share the winner's once-in-a-lifetime experience with all of our customers using Twitter's down-to-earth approach.”

The winner's journey will begin on Saturday, June 28 at the company's flagship New York City store on 34th Street, where she will get a new Lane Bryant wardrobe and a red carpet dress designed just for her. After the shopping extravaganza, the winner and her guest will hop a flight to London courtesy of British Airways.

The day of the movie premiere, June 30, the pair will get true star pampering, including hair and make-up. After walking the red carpet along with Hollywood celebrities such as Pierce Brosnan and Meryl Streep, the winner will attend the world premiere of the film, followed by a glamorous VIP after party.

“The Mamma Mia promotion is a good opportunity for people who are new to Twitter to see just how simple it is to use, and fun it is to share personal experiences with the world,” says Julie Haddon of Twitter. “It's also an example of how brands can use Twitter to extend their message and their consumer reach, in real time.”

Lane Bryant


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search