Home / Knowledge / News / Fashion / 'Olympic cheer'! - Let the Games begins…
'Olympic cheer'! - Let the Games begins…
03
Jul '08
While the Olympic torch continues its journey across the provinces of China the Olympic fever is definitely heating up in Singapore.

The excitement excelled especially when Singapore was appointed by the Olympic International Committee (OIC) to be the host for the coming Youth Olympics in 2010.

In conjunction with this global event, Bata Singapore teamed up with MediaCorp, Singapore's largest radio media owner, for an Olympic cheer – Let the Games Begin advertising campaign.

Three different Bata customers will win one of three pairs of air tickets to Beijing, China to witness the marvellous event in Bata Singapore's lucky draw.

Mr. Aloysius Tan, one of Singapore's top radio personalities recorded a radio commercial for Bata Singapore.

Bata Singapore is delighted to be enjoying extra publicity mileage in both print and audio media for this campaign.

“I grew up with Bata and now I shop at Bata with my family. Bata has everything for everyone. So, it is surely rewarding to shop and get to travel to watch the Olympics.” Said Mr. Aloysius Tan.

Everyone is all hyped up about the Olympics and everyone is surely talking about Bata in Singapore. Bata Singapore has taken this opportunity to position themselves as a 1-stop shoe shop for all in the family.

Thus, in their radio commercial, they do not merely promote their products, but they also encourage family togetherness and harmony.

Thousands of customers have already sent in their SMS to try their luck at winning a trip of their life to Beijing, China. With the heat building up, Bata Singapore is sure that there will be many more before the end of the promotion.

With such a hyped global event as the 2008 Olympics, which everyone is looking forward to, Bata Singapore has an excellent opportunity to entice customers to shop at Bata throughout this exciting time.

Bata


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

Textiles | On 19th Feb 2018

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

The largest global spandex producer Hyosung Corporation of South...

Courtesy: VF Corporation

Apparel/Garments | On 19th Feb 2018

VF Corp Q4 revenue climbs 20% to $3.6 billion

The revenue of VF Corporation, a global leader in branded lifestyle...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search