Home / Knowledge / News / Fashion / Hasbro 'Tier II' expansion to address world-class fashion
Hasbro 'Tier II' expansion to address world-class fashion
Jul '08
Hasbro Clothing, manufacturers and marketers of the popular menswear brands Genesis and Basics announced that they would strengthen focus on their presence in tier II cities, as a part of their second phase of expansion.

The company that had launched a new brand called 'Probase' early this year, targeting the mid-priced market and the tier II & III cities, is opening exclusive brand outlets in Madurai, Salem, Coimbatore, Vishakapatnam and other small cities.

The exclusive outlets will make available all their three brands- Genesis, Basics & Probase and Hasbro will look at both company owned outlets as well as franchisees.

Suhail Sattar, Co-founder & Director, Hasbro Clothing said, “Consumers in tier II cities are willing to spend and are well exposed to the latest fashion trends.

The desire to own quality branded garments has definitely caught up in these cities and we have witnessed a steady increase in footfalls to our stores ever since we began our entry into tier II cities in 2005.

However, consumers in these cities lack a variety to choose from, when it comes to branded apparel. It is this need that we intend to address and provide quality, world-class fashion, at an affordable price. We definitely see this as a logical move to expand further.”

All Genesis Basics exclusive outlets will provide a unique shopping treat for fashion discerning men in these cities with its refined ambience, wide variety of merchandise and enjoyable in-store experience.

Hasbro is targeting the generation of fashion conscious young adults in the age group of 18-40, who understand fashion and would like to adopt the best with a value for money proposition.

Hasbro Clothing Pvt Ltd

Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search