Home / Knowledge / News / Fashion / Hasbro 'Tier II' expansion to address world-class fashion
Hasbro 'Tier II' expansion to address world-class fashion
07
Jul '08
Hasbro Clothing, manufacturers and marketers of the popular menswear brands Genesis and Basics announced that they would strengthen focus on their presence in tier II cities, as a part of their second phase of expansion.

The company that had launched a new brand called 'Probase' early this year, targeting the mid-priced market and the tier II & III cities, is opening exclusive brand outlets in Madurai, Salem, Coimbatore, Vishakapatnam and other small cities.

The exclusive outlets will make available all their three brands- Genesis, Basics & Probase and Hasbro will look at both company owned outlets as well as franchisees.

Suhail Sattar, Co-founder & Director, Hasbro Clothing said, “Consumers in tier II cities are willing to spend and are well exposed to the latest fashion trends.

The desire to own quality branded garments has definitely caught up in these cities and we have witnessed a steady increase in footfalls to our stores ever since we began our entry into tier II cities in 2005.

However, consumers in these cities lack a variety to choose from, when it comes to branded apparel. It is this need that we intend to address and provide quality, world-class fashion, at an affordable price. We definitely see this as a logical move to expand further.”

All Genesis Basics exclusive outlets will provide a unique shopping treat for fashion discerning men in these cities with its refined ambience, wide variety of merchandise and enjoyable in-store experience.

Hasbro is targeting the generation of fashion conscious young adults in the age group of 18-40, who understand fashion and would like to adopt the best with a value for money proposition.

Hasbro Clothing Pvt Ltd


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search