Home / Knowledge / News / Fashion / Fashion sector demonstrates its social responsibility
Fashion sector demonstrates its social responsibility
Jul '08
Exactly five months to the day after German Federal Health Minister Ulla Schmidt attended the Igedo Fashion Fairs Düsseldorf the Igedo Company and the Minister presented the “National Charter of the German Textile and Fashion Sector” to the public in Berlin.

In concert with the GermanFashion Modeverband, the DMI – Deutsches Mode-Institut and the licensed model agencies association VELMA the Igedo Company put together the charter as part of the German federal government's initiative “Life has Weight – Together against the Slimming Mania”.

With the charter the German fashion sector wishes to send out a clear signal. The aim here is to raise public awareness about a healthy body image and to trigger a change in mindset through joint commitment.

The German textile and fashion sector has a variety of very good examples here proving that fashion creativity can go hand in hand with a positive and healthy body image.

“We are sending out a signal in the fight against the unhealthy slimming mania. The National Charter of the Textile and Fashion Sector is a milestone.

Three major associations and one trade fair organiser in the fashion industry are sending out a clear signal here against unnatural and unhealthy body images,” explained Federal Health Minister Ulla Schmidt at the signing ceremony.

“With the charter the German fashion sector demonstrates its social responsibility. I am delighted that the charter consists not only of a declaration but also very specific recommendations.

I invite all interested parties in the textile and fashion sector to participate in this joint campaign and to also sign the charter.”

“With each individual signature the German fashion sector will be sending out a signal in the months ahead even though the frequently cited problem of 'anorexic models' may not really exist in Germany in that way,” explained Igedo CEO Frank Hartmann in Berlin.

“Much more by signing the charter all signatories are admitting their social responsibility. The aim here is to trigger a change in mindset amongst children, young people and adults towards the current ideals of beauty. We must and want to set a good example here.”

Hartmann said he wished to breathe life into the charter with very specific measures. For instance, different body images will already be featured in the fashion shows at the forthcoming Igedo Fashion Fairs (27 to 29 July): So-called “oversize” fashion will also have its own show thereby becoming a firm fixture at the Igedo Fashion Fairs.

Furthermore, the Igedo Company will undertake to continue its policy of booking models considerably over the set body mass index of 18.5 and aged at least 16 years old.

Thirdly, the Igedo Company undertakes to actively promote the charter in the sector, both amongst its exhibitors and beyond the trade fair at all appropriate events.

“The four founding signatories put the charter together with the health ministry. However, we do not want to be an elite group and certainly not a 'closed shop',” Hartmann went on to explain.

Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search